See who opened and clicked your emails
Outreach → Email results lists every bulk email you sent with how many were delivered, opened and clicked.
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Open Email results
Go to Outreach and press "Email results" at the top.
Every bulk email is listed, newest first. - 2
Read each row
Each row shows when it was sent, the subject, "Delivered", "Opened" (with a %), "Clicked" (with a % and the total clicks) and "Failed".
Delivered, opened, clicked and failed for each send. - 3
Understand "Opened"
An open is counted when the email's pictures load. Some mail apps block pictures, so real opens are usually higher than shown.
- 4
Understand "Clicked"
Opens and clicks are counted only for designed emails (Outreach → Email designs). A plain email shows 0 opened and 0 clicked even when people read it — that's normal.
Use a design to count opens and clicks. - 5
Look at failures
If "Failed" isn't 0, look at the right side of the Outreach page under "Recent messages" — failed ones show the reason in red.
Recent messages show any error in red.
Tips
- Compare two subject lines by sending each to half of a group (use two tags).
- "Delivered" also counts emails that were only logged because email wasn't connected yet. If the numbers look too good, check Settings → Email, SMS & WhatsApp.
If something isn't working
Opened is always 0.
It was a plain email — those aren't tracked. Send a designed email to count opens.
Many failed.
Usually typos in email addresses. Check Insights → Health → "Bounced emails and undelivered texts" and fix them.